Vitamin A is an essential nutrient involved in normal vision, immune function, growth, and healthy cell development.

Why we included it: Growing bodies are constantly building new cells and tissues. Vitamin A plays an important role in that process while also supporting normal immune defenses and eye health.

Our form: Beta-carotene, a provitamin A carotenoid that the body can convert into vitamin A as needed.

Food sources: Sweet potatoes, carrots, spinach, pumpkin, cantaloupe, and eggs.

The antioxidant multitasker

Vitamin C does a lot more than show up during cold season. It supports normal immune function, collagen production, antioxidant protection, and the absorption of non-heme iron.

Why we included it: Kids are constantly growing, moving, and recovering. Vitamin C supports connective tissue formation and helps protect cells from oxidative stress.

Food sources: Citrus fruits, strawberries, kiwi, bell peppers, broccoli, and tomatoes.

The sunshine vitamin

Vitamin D helps the body absorb calcium and supports normal bones, muscles, and immune function.

Why we included it: Childhood and adolescence are critical years for building bone mass. Vitamin D works alongside calcium to support normal bone development.

Food sources: Fatty fish, egg yolks, fortified dairy products, and some fortified foods.

The cell protector

Vitamin E is a fat-soluble antioxidant that helps protect cells from oxidative stress and supports normal immune function.

Why we included it: Growing bodies are made up of a whole lot of growing cells. Vitamin E helps support the body's antioxidant defense system.

Our form: d-alpha-tocopherol derived from sunflower.

Food sources: Sunflower seeds, almonds, avocado, spinach, and vegetable oils.

The bone + blood-clotting vitamin

Vitamin K is needed for proteins involved in normal blood clotting and bone metabolism.

Why we included it: Vitamin K works as part of the bigger nutritional picture supporting growing bones.

Our form: Phylloquinone, also known as vitamin K1.

Food sources: Kale, spinach, broccoli, Brussels sprouts, and other leafy green vegetables.

The behind-the-scenes helper

Vitamin B6 is involved in many enzyme reactions throughout the body. It contributes to normal protein metabolism, neurotransmitter production, immune function, and hemoglobin formation.

Why we included it: B6 plays a supporting role in processes connected to brain function, energy metabolism, and normal nervous system function.

Food sources: Chicken, salmon, potatoes, bananas, chickpeas, and fortified cereals.

The nerve + red blood cell vitamin

Vitamin B12 supports normal nerve function, DNA production, and red blood cell formation.

Why we included it: Growing bodies need healthy red blood cell production and normal nervous system function.

Our form: Methylcobalamin, a metabolically active form of vitamin B12.

Food sources: Fish, meat, poultry, eggs, dairy foods, and fortified foods.

The growth + cell division vitamin

Folate is a B vitamin that plays an essential role in DNA synthesis, normal cell division, and red blood cell formation.

Why we included it: Childhood and adolescence are periods of rapid growth, making folate an important part of normal development.

Our form: L-5-MTHF, commonly called methylfolate, a biologically active form of folate.

Food sources: Leafy greens, beans, avocado, asparagus, oranges, and fortified grains.

The building block mineral

Calcium is best known for its role in bones and teeth, but it also supports normal muscle contraction, nerve signaling, and other important functions throughout the body.

Why we included it: Childhood and adolescence are important periods for building strong bones.

Food sources: Milk, yogurt, cheese, fortified plant milks, tofu, and some leafy greens.

The do-a-little-bit-of-everything mineral

Magnesium is involved in hundreds of enzyme systems in the body. It contributes to normal muscle and nerve function, energy production, and bone health.

Why we included it: From active muscles to busy brains, magnesium participates in many of the everyday processes growing bodies rely on.

Food sources: Nuts, seeds, beans, whole grains, avocado, and leafy greens.

The oxygen-carrying mineral

Iron is essential for making hemoglobin, the protein in red blood cells responsible for carrying oxygen throughout the body.

Why we included it: Growing kids and teens need iron to support normal red blood cell production, oxygen transport, energy metabolism, and cognitive development.

Our form: Ferrous bisglycinate, a chelated form of iron chosen for its absorption and generally gentle digestive profile.

Food sources: Red meat, poultry, seafood, lentils, beans, spinach, and fortified cereals.

The growth + immune mineral

Zinc is involved in immune function, DNA synthesis, protein synthesis, wound healing, and normal growth and development.

Why we included it: Zinc plays a role in many processes that are especially important during periods of growth.

Our form: Zinc bisglycinate, a chelated form of zinc.

Food sources: Meat, shellfish, dairy products, beans, nuts, and seeds.

The small-but-mighty mineral

Selenium is a trace mineral involved in antioxidant defense, thyroid hormone metabolism, DNA synthesis, and normal immune function.

Why we included it: The body only needs selenium in small amounts, but it plays meaningful roles in normal cellular and thyroid function.

Food sources: Seafood, eggs, poultry, meat, dairy foods, and Brazil nuts.

The fluid balance electrolyte

Sodium is an electrolyte involved in fluid balance, nerve signaling, and normal muscle function.

Why we included it: Sodium is lost through sweat. In an electrolyte formula, it works alongside other minerals to support fluid balance and normal body function during active days.

The inside-the-cell electrolyte

Potassium is an essential mineral and electrolyte that supports normal muscle contraction, nerve transmission, and fluid balance.

Why we included it: Hydration is about more than water alone. Potassium works alongside sodium and magnesium as part of the body's normal electrolyte balance.

Food sources: Potatoes, bananas, beans, yogurt, avocado, tomatoes, and leafy greens.

The brain nutrient that deserves more attention

Choline is an essential nutrient involved in the production of acetylcholine, a neurotransmitter involved in memory and muscle control. It also contributes to the structure of cell membranes.

Why we included it: Choline plays important roles in brain and nervous system function, yet it doesn't always get the same attention as other essential nutrients.

Food sources: Eggs, meat, fish, dairy foods, soybeans, and some cruciferous vegetables.

Calm focus, without the caffeine

L-theanine is an amino acid naturally found in tea leaves. It has been studied primarily in adults for potential effects related to relaxation, stress, attention, and cognitive performance.

Why we included it: Our goal with Focus & Mood was to create thoughtful support for calm attention rather than stimulant-driven energy.

Natural source: Tea leaves, especially green and black tea.

Support for adapting to demanding days

Rhodiola rosea is a botanical traditionally classified as an adaptogen. It has been studied for its potential role in stress response and fatigue, although research findings vary and much of the clinical research is in adults.

Why we included it: Focus isn't only about paying attention. Stress and mental fatigue can also influence how we move through demanding days, which is why Rhodiola was selected as part of the Focus & Mood formula.

The body's own antioxidant

Glutathione is an antioxidant naturally produced by the body and found inside cells. It plays an important role in antioxidant defense and helps protect cells from oxidative stress.

Why we included it: Recovery isn't only about replacing what is lost through sweat. We wanted Cellular Support & Recovery to look beyond hydration by pairing electrolytes with antioxidant support.

Because hydration is more than water

Electrolytes are electrically charged minerals that help support normal fluid balance, muscle contraction, and nerve signaling.

Our electrolyte blend includes:

Sodium for fluid balance and nerve function.

Potassium for normal muscle function and intracellular fluid balance.

Magnesium for normal muscle, nerve, and energy-producing processes.

Together, they create a more complete approach to hydration and recovery.

A little support for the gut

Acacia fiber is a soluble dietary fiber derived from the sap of the acacia tree. Soluble fibers can be fermented by bacteria in the digestive tract and can contribute to overall fiber intake.

Why we use it: We wanted ingredients that serve a purpose while fitting smoothly into a drink kids will actually enjoy.

Sweetness from fruit

Monk fruit is a small fruit native to southern China. Its sweetness comes from naturally occurring compounds called mogrosides.

Why we use it: We wanted great flavor without relying on added sugar.

A cleaner approach to sweetness

Rebaudioside M, or Reb M, is one of the sweet-tasting steviol glycosides associated with the stevia plant. Reb M can also be produced through fermentation.

Why we use it: Taste matters. A thoughtfully formulated product doesn't help much if it sits untouched in the pantry. Reb M helps us create a kid-friendly flavor experience without added sugar.